Highsmith Insurance is proud to announce the launch of our newly redesigned website, built by TheeDesign, a Raleigh web design and internet marketing company.
Our newly redesigned website is built around WordPress, a powerful and easy to use content management system that allows our team to make content, image and video updates with just a few clicks. We can also add new pages and post blog entries whenever we want, without a developer’s help.
Highsmith Insurance features an interactive navigation with an on-site blog to help our company serve as a resource for industry related news about the Insurance Industry.
Some of our favorite features of our new site are:
WordPress Website with an Easy User-Experience
Our new custom WordPress website offers clear navigation and an easy user experience for our visitors. Our homepage, company information, products and services, our blog and contact information are easily accessible. In addition to the convenient layout on the front end, WordPress features a user-friendly interface on the back end. In one hour of training, TheeDesign was able to teach our team how to post blog entries, update page content, upload pictures and videos, and manage our lead generation form. We found WordPress to be intuitive, simple, and easy to use, making our website more manageable than ever.
Responsive Web Design For User-Friendly Viewing on Mobile and Tablet Devices
Our website is now mobile friendly. This is an exciting new feature to our redesigned website. Using responsive web design technology, our site will respond and adapt according to the orientation of our viewer’s screen size and resolution. Now, our visitors can view and interact with our website on mobile devices, including smartphones, tablets, as well as standard-size computers, allowing easier access to our website and information. This cool feature also allows us to expand our reach and be accessible to our customers anywhere, at any time.
TheeDesign optimized our new website’s content using special onsite optimization tactics. The optimization helps our website to rank in the search engines for certain keywords that our customers and target audience are searching for. Targeting our content to be user-friendly and search-engine friendly has helped to position our company as an industry leader in the Insurance Industry.
Slideshow to Promote Featured Services on Home Page
Our new site features a slideshow right on the home page to promote our featured products/services to our customers. By featuring our services right on the home page, our website visitors can easily find what they are looking for, and navigate through our products/services easily. The slideshow images are easy to change, so our team can swap out sild show phots and text as often as we like.
Easy to Use Onsite Blog to Manage Content on Your Schedule
Our newly redesigned website now features an on-site blog, giving our team the opportunity to showcase their knowledge and skill in the Insurance Industry while providing our visitors with reliable, quality content. The blog is easy and simple to update and helps position our website as a valuable asset to the Insurance community. Be sure to check it out for the latest company news.
Effective Lead Generation Forms to Maximize Our Online Marketing Efforts
One of the most useful features of our new WordPress website is the online lead generation form built by TheeDesign. Our visitors are now able to request a quote, schedule a consultation or sign up for our newsletter simply by filling out the form on our contact page. TheeDesign taught us how to manage our form submissions which helps save our visitors time and simplifies the process for our office.
Team Management Tool
Our new site also includes a board member/team member management tool that we can use to add individuals to our staff page or board of directors. We can upload their headshot and their biography, as well as links to their company website. Each can be managed individually or updated easily as we rotate board members in new elections or add to our team.
Overall, we are very proud of our site. We found TheeDesign through an extensive search for Raleigh Web Design in Google. After speaking with their team, we knew they understood our vision and were the perfect partner to help fulfill our specific needs with a new website design.
We highly encourage our customers to explore our website and click through our features to see for yourself. For more information about how we can help with your needs, fill out our form on our website, or call us at 843-725-1930.